New Balance | History, Products, & Facts
New Balance
 |
| New Balance |
New Balance, with net revenue of $4.4 billion as of 2021, is a well-established athletic footwear and apparel company founded by William J. Riley in 1906. Here are some key points about New Balance:
History:
New Balance was founded in 1906 as the "New Balance Arch Support Company" by William J. Riley in Boston, Massachusetts, USA. The brand initially focused on producing arch supports and orthopedic shoe accessories before transitioning to athletic footwear.
Comfort and Fit:
New Balance places a strong emphasis on comfort and fit in its shoe designs. They are recognized for offering a wide range of sizes and widths, making it easier for consumers to find shoes that fit their feet properly.
Innovative Technologies:
New Balance has introduced several proprietary technologies in its footwear to enhance performance and comfort. Examples include the Fresh Foam cushioning, ENCAP midsole, and Ortholite insoles, which provide superior cushioning, stability, and support.
Running and Athletic Footwear:
New Balance is particularly well-known for its running shoes, which cater to various types of runners, from long-distance to trail running. They also produce shoes for other sports like basketball, soccer, and baseball, as well as general training and lifestyle sneakers.
Made in USA and UK:
New Balance has a special connection to its American and British heritage. They still manufacture some of their shoes in the USA and UK, emphasizing quality and craftsmanship.
Athlete Endorsements:
While not as reliant on celebrity endorsements as some other brands, New Balance has sponsored athletes like middle-distance runner Jenny Simpson and tennis player Milos Raonic. Their focus is often on promoting performance over celebrity endorsements.
Lifestyle and Fashion:
New Balance has gained popularity in the fashion world due to the retro and classic designs of some of their sneakers. Collaborations with fashion brands and designers have contributed to their fashion-forward image.
Sustainability:
New Balance has taken steps to incorporate sustainable practices into its production processes, including using eco-friendly materials and reducing waste.
Global Presence:
New Balance is a globally recognized brand with a presence in many countries, making its products accessible to consumers around the world.
In summary, New Balance is a sportswear and footwear brand known for its emphasis on comfort, quality, and performance. New Balance shoes are celebrated for their wide range of sizes and widths, making them suitable for various foot types. The brand's commitment to innovation, craftsmanship, and a versatile product range has garnered it a dedicated following among athletes and fashion-conscious consumers alike.
