Under Armour | History, Products, & Facts
Under Armour
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| Under Armour |
Under Armour, with net revenues of approximately $5.7 billion in 2021, is a prominent athletic apparel and footwear brand founded by Kevin Plank in 1996. Here are some key details about Under Armour:
History:
Under Armour was founded in 1996 by Kevin Plank, a former football player. The company is headquartered in Baltimore, Maryland, USA.
Performance Focus:
Under Armour is recognized for its commitment to producing high-performance athletic gear, including footwear. They have a strong emphasis on creating shoes that enhance an athlete's performance and comfort.
Innovative Technologies:
Under Armour has developed various proprietary technologies for its footwear, such as UA HOVR cushioning, Micro G foam, and UA SpeedForm, which are designed to provide superior cushioning, energy return, and a precision fit.
Athletic Footwear:
Under Armour offers a wide range of athletic footwear designed for specific sports and activities. This includes running shoes, basketball shoes, soccer cleats, training shoes, and more. Each category is tailored to meet the demands of the sport it's designed for.
Athlete Endorsements:
Under Armour partners with elite athletes in various sports, including basketball, football, soccer, and baseball. Athletes like Stephen Curry (NBA), Tom Brady (NFL), and Bryce Harper (MLB) have endorsed Under Armour products, contributing to the brand's credibility and appeal.
CrossFit and Training:
Under Armour has a strong presence in the CrossFit and fitness training communities. They offer a range of training shoes designed to provide stability, support, and flexibility during high-intensity workouts.
Connected Footwear:
Under Armour has developed smart shoes equipped with technology to track data such as distance, speed, and step count. These shoes are part of the brand's commitment to integrating technology into athletic gear.
Fashion and Lifestyle:
While primarily known for athletic performance, Under Armour has expanded into the lifestyle and athleisure market with stylish and comfortable sneakers that can be worn casually.
Global Presence:
Under Armour is a globally recognized brand with a presence in multiple countries, making its products accessible to athletes and fitness enthusiasts worldwide.
Sustainability:
Under Armour has made strides in sustainability efforts, including using more sustainable materials and reducing waste in their manufacturing processes.
In summary, Under Armour is a sportswear and footwear brand with a strong focus on performance, innovation, and athlete endorsements. Under Armour shoes are designed to
